Évolution
« La publicité, c’est la gloire du riche ; la gloire, c’est la publicité du pauvre. » — Auguste Detœuf
“My opinions may have changed, but not the fact that I am right.” — Ashleigh Brilliant
« Évoluer, c’est céder à la fatalité. » — Thomas Mann
“Someday, there will be advertising on Wikipedia. Either that, or we will have to find some other way to raise money, but I can’t think of any. (…) I imagine that there will be some resistance to advertising from adamant anti-capitalists, and from those who think that any association with money is necessarily corrupting. I can’t really help that, and I can only state for the record that I think such people are seriously mistaken in many aspects of their world view.”
Personal Appeal From Wikipedia Founder Jimmy Wales, 9 novembre 2001.
“Like a national park or a school, we don’t believe advertising should have a place in Wikipedia.”
An appeal from Wikipedia founder, Jimmy Wales, 23 décembre 2008.
•
“Currently, the predominant business model for commercial search engines is advertising. The goals of the advertising business model do not always correspond to providing quality search to users. (…) For this type of reason and historical experience with other media, we expect that advertising funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers. (…) we believe the issue of advertising causes enough mixed incentives that it is crucial to have a competitive search engine that is transparent and in the academic realm.”
Sergey Brin and Lawrence Page [les deux co-fondateurs de Google], “The Anatomy of a Large-Scale Hypertextual Web Search Engine”, 1998.
“Advertise your business on Google. No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads.”
Google AdWords, 2008.
•
“Fascinating, those huge batteries of machines pouring out their messages to the American people. It seemed to him almost miraculous, the way the commercials were broadcast into thin air and picked up by the tiny discs embedded in the bottle or can or box or whatever wrapping contained the product, but he knew it involved some sort of electronic process that he couldn’t understand. Such an incredibly complex process, yet unfailingly accurate!”
Ann Warren Griffith, “Captive Audience”, 1953.
